Where do boys and girls spend time online when using social media? As you can imagine, most social ecosystems are evenly distributed centrally, although there are few surprises. Pinterest is primarily aimed at women, with about 75% of its users being women. Likewise, both Reddit and Google+ have more male than female users.
As I got older things got more interesting. Unsurprisingly, older users use LinkedIn as their primary social media ecosystem, although they are followed by Facebook and YouTube. Those under 24 were the heaviest users of Google+ and Reddit.
Education and family income
As we delve deeper into the lives of our customers, we will begin to discover more interesting things. More educated users use LinkedIn the most. Less educated users can be found on YouTube and Twitter across all social media ecosystems. Most of the users are in the camp. Bang’s College
Looking at the role household income plays for get more followers on reddit, LinkedIn is once again attracting the most affluent users. Even more interesting, Digg is the site that attracts the lowest-income users, followed by Pinterest.
What does all this mean to you?
It seems that the explosion of the new social media ecosystem is unstoppable. There are currently 9 separate popular social media systems that some or all of your customers may be using. While social media may not have been part of your original product manager job description, it is now. There isn’t enough time in the day to stay on these social media platforms, so what do product managers do?
To navigate the various social media ecosystems, product managers must first determine which metrics are most important to their product. It can then be broken down by gender, age, education and household income.
One thing I think we can all agree on is that the world of social media continues to change rapidly. However, we cannot say that we are above everything. But with a little analysis, it can be said that we spend limited time in the right places.
dr. Jim Anderson
“America’s #1 Unforgettable Coach for Business Communication Skills”
dr. Jim Anderson is a product manager for small startups and the world’s largest IT stores. dr. Anderson recognizes that a product can only be successful if the entire company works together. He shares insights and tips to make your product a great success. Click here how to make a social media marketing proposal.
Reddit is a popular site with thousands of so-called “subreddits” created to provide a place for users to meet about interesting topics and discuss their interests.
The unorthodox layout and customer focus make it difficult for many companies to decipher, even if they are used to regulated and hygienic corporate advertising and promotions.
For many, this platform isn’t ideal as it relies on subreddit members to allow commercials, which most don’t.
And if it’s not suitable for traditional promotion, what do entrepreneurs do?
There are a few steps to take before planning your Reddit use.
There is a real opportunity for small businesses as many owners start businesses to turn their passion into a source of income.
The first thing to do is learn how Reddit works.
It’s pretty simple. That’s part of the reason it’s so popular. When you see how posts are rated by users and the voting system. Time to start reading.
Your next step is to find a suitable subreddit.
With your own search you can find what your company has to offer. If you are a professional public speaker, you may want to check out the subreddit dedicated to this topic.
This is just an example. And it depends on how big your market is. You will see different results in the number of subscribers.
Read messages and look for resonances and receive regular comments. If we look at the example of public speaking above. You will see why I said this is not a traditional advertiser on this platform.
A completely promotional post with no commentary dies out and has very few readers.
What Reddit users really don’t want is anyone wanting to make money posting spam. When it starts, all platforms can become nothing more than advertising without an audience.
Now look at the comment post. They all come from real people. with questions or suggestions on this subject, but not Rs