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Target local media using social media

Target local media using social media

For small businesses, charities, sports clubs and community groups, local media is a key part of a PR strategy. Articles and slots help bring in a new customer, volunteer or player because they remember a name they’ve heard or read. Picking up the phone and sending emails doesn’t always work, and navigating pages and programs can be scary, frustrating, and downright difficult. But During this time, local newspapers, radio stations, magazines and individual editors are slowly using social networking sites to find inspiration for articles. Do you use Facebook or Twitter to tell your friends you’re toast for breakfast or target media that matters to you?

Why can’t they be on the radio and in the newspapers?

Some groups that try to find a way to get into the media find it easy and never seem to fail – “not again, why can’t we?”. Whether their stories are about great community projects like a new playground, or drama and protest like a campaign against a local council, they keep coming back because they tried really hard to at least build a relationship with someone. One reporter. The reporter trusts that the group will present a relevant and high-quality story. Contacting local media via email can be effective, but a phone call is better to explain your story. If you can, send it a press release, but if you’re not confident enough to write a press release, bullet points are fine. Sometimes journalists are lazy, slow or unlucky, but usually they are busy. If you keep reminding them that you’re there, one day you’ll offer them a solution to a gaping hole, or they’ll call you an expert in their department.

Journalists aren’t that easy to make friends with, and I don’t think it’s because they’re rude – their job is to find the best stories in a short amount of time, so they’re pretty stressed and busy people. Local newspapers against it, often with only one or two writers. If they don’t seem to be answering the phone, they probably aren’t, and emails often go unopened and especially unacknowledged. So to increase your chances of getting noticed on local radio, newspaper, lifestyle or magazine and build a relationship with the editor in the new media, take full advantage of the social networking site.

Targeting local media on Facebook and Twitter

Certain radio programs, such as the local public service breakfast program, newspapers and magazines have Facebook groups and Twitter accounts, so if you have a database of local media find them and Link to them. Check your feeds and their pages or listen to current topics and news live on the radio. If you have something to comment on the conversation, write it on his wall or send a message – once it’s read or printed, you can quickly mention it without too much effort. They should soon realize that you are a good contact for X, Y and Z. They can then contact you or they will be with you the next time you call with a story, they can be contacted if they want to be interviewed. Someone. New news in your industry.

Reporters and presenters often have their own Facebook accounts, so send them a message introducing yourself and send your friends. If they agree, don’t bother them too much, as Facebook is often used as a personal social networking tool. Follow them on Twitter and by communicating with them professionally by replying and mentioning, you can entice them to follow you back. When they follow you, they read your tweets, so don’t forget to comment

On relevant news related to you and your industry.

This is about Facebook, and sometimes don’t forget to link to your site if you have one, so if a reporter wants more information, they can click on it to find it. So make sure you have a good description and information about your 스포츠중계 . Journalists whose story has been blocked can tweet or update their status for help, so keep an eye on your feed. You might be an expert they need to interview, or sometimes they’re having a slow day and desperate for news, either way it’s more valuable advertising.

Social networks have not replaced any of the traditional ways journalists find stories, but they have enhanced the process. If you’ve had trouble building a relationship with local media in the past, or if you want to stay ahead of the competition, I recommend considering digital PR. You the thing


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