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Why Google Scares People

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Why Google Scares People

No matter how hard it tries, it seems like Google can’t help these terrible people. Even the famous “Don’t be mean” rule can scare off someone who believes a company’s power or profitability is disgusting.

It may be Google’s business model, rather than anything about the company itself, that offers public shares. Google is the undisputed champion in what MBAs call “monetization of content:” selling ads to accompany images or words. But what Google finds is not, by and large, its own; they are things that other people create and post online. This isn’t news to anyone, and it’s not just Google. Yet Google’s scale and scale when combined with its way of monetization, which can feel like the use of someone else’s efforts, doesn’t bring much trust, despite the purity of objectives of the company.

Many people have used it to mock the new privacy rules Google Singapore announced earlier this month. The new law collapsed all Google services into one, privacy statement. (Google Books, Chrome and Wallet, while complying with this policy, will maintain other, separate policies, linked at the bottom of the webpage.) Combining its products together will provide a better experience with this useful to users, according to Google. It will also mean effective monitoring for advertisers.

Some find it troubling that Google will now link a user’s search history to their YouTube viewing habits, or link their favorites on Google+ to what they’re viewing on Google Maps. Reactions in the days leading up to the revolution ranged from plausible to mildly alarming.

The widespread leap seems to be the opposite, given that most people complaining freely share what they say, events, interests and photos with a large circle of friends and acquaintances through networks social.

Google has tried to avoid repeating the mistakes it and other companies, including Facebook, have made in the past. Google has taken pains to make the policy change, and the implementation plan, clear. If you decide to stop any or all of its services, Google itself will refer you to The Data Liberation Front, which will help transfer data from (and to) these products different Google. In the wake of the Google Buzz controversy, Google has every reason to want to rebuild user trust.

But that goal may be harder to achieve for Google than for other businesses. Many users’ concerns may be subtle, but they have reason to wonder if Google, which uses content marketing to make its money, wants to use private data in the same way . . . .

But we put those concerns aside for business reasons, as well as for privacy. This column, like everything else on my firm’s website, will be indexed by Google, and can be picked up by the Google News service. Google will sell ads to accompany my work. I won’t be paid directly for writing this opus, but Google may make a little money from my efforts.

I enter this business willingly. I want Google to share my work because I want to expand my circle of contacts and keep in touch with those who already know me. Friends, colleagues, clients, strangers – if they think what I have to say is worth knowing, Google will help them find it. That is my indirect reward.

Individual Google users make a similar agreement. We allow Google to sell targeted ads to match our searches, videos and maps, partly because we value the service provided by Google, and partly because the ads themselves often they often provide us with valuable information. If no one ever responded to an ad on Google, the company would have gone out of business a long time ago. When I say that Google’s business model gives people an easy idea to crawl, I don’t mean that the model is terrible – although it has become a mistake for all kinds of media companies that have a business to make money for themselves . . . .

If you have always been comfortable with Google tracking your search history in order to facilitate your future searches, to show you notifications of potential interest, or because Google’s opinion on follow your research history is not of concern to you,

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